From fleece to fabric for six generations
Cushendale, one of two remaining fleece to fabric Irish woollen mills, is a family business with an exceptional heritage and product. They needed a new identity to reflect the value of their offer and to elevate them from an everyday to a premium brand.
Although a brand with heritage, Cushendale is not a heritage brand. We needed to convey how a respect for craft and timeless techniques are paired with the ethos of continuous evolution that has served them well for over 250 years.
Working with a strategy developed by jump! Innovation, we produced a complete rebrand with applications across product naming, digital, packaging, print and signage.