Irish craft and design, naturally
The brief from Showcase was to help them stand out on the international stage and to deliver a memorable experience for national and international visitors. We established several areas that would help deliver this. Our overall strategy was to first make an impact and then make things easy.
As with any future focussed project that has multiple touch-points and deliverables we began by establishing core pillars to ensure all work was cohesive year on year. This meant all stakeholders, team members, content development and design work stemmed from one informed place.
- Make Showcase a destination
- Reframe Irish design on world stage
- Authentic, but unexpected – Define authentic ‘best of Irish’
- Ensure experience is joined-up