A good, hard look at cultural stereotypes
CultureLab is an exciting exhibition exploring stereotypes by posing tongue-in-cheek questions around the issues of culture and identity at the Ulster Museum. The exhibition took playfully provocative jabs at both sides along the traditional divide, so it was important that the identity looked culturally neutral.
We leaned into the experimental lab aspect of the exhibition with a clinical look and used clean but finely detailed typography. A palette of pale greys worked with florescent yellow as an accent colour, which in terms of the colour wheel sits between orange and green. You can’t get more neutral than that.