Cardinal Capital
Investing in Ireland’s progress
Cardinal are an ambitious and forward-thinking investment company working on high impact projects and businesses across Ireland. Having completed the strategic phase with our sister company wove, Cardinal engaged aad to complete a rebrand and new website to help them build on these strategies and clearly position them as the market leader.
We developed a calm, confident and modern brand that aligned with their new vision and direction. The logo is an evolution of their past compass motif, moving it into a place that is more inspiring, visionary and contemporary.
A focus of the website was to surface the impact of investment on people and businesses through a series of partner stories. Photography played a key role in humanising and communicating these stories.
Aligning with sustainability goals, the site was built with a small carbon footprint — to be as lightweight as possible without compromising the quality.
A calm, confident and modern brand that aligned with their new vision and direction. The logo is an evolution of their past compass motif, moving it into a place that is more inspiring, visionary and contemporary.
As part of the rebrand, we commissioned a bespoke bank of photography to demonstrate the Cardinal team’s expertise - and immerse the audience in the breadth of its investments across Ireland.
We surfaced the impact of investment on people and businesses through a series of partner stories. Photography played a key role in humanising and communicating these stories.
